Objective: Maximize brand presence in Odesa during the enrollment campaign.
Result: Reached over 2,500,000 impressions in 2 months.
Objective: Promptly inform school graduates (grades 8, 9, 10, 11) and their parents about the extended enrollment. The goal was to provide dense advertising coverage across key residential areas (Tairova, Cheremushki, Kotovskogo) and the central part of Odesa.
Solution: A large-scale, turnkey transit advertising campaign. We deployed 35 buses on Odesa’s longest and highest-traffic routes (including No. 145, 146, 148, 168, 175, 191, 232, 242). Our agency managed the full cycle: layout design, legal compliance and approval, vehicle branding, exposure control, photo reporting, and subsequent removal.
Results in Numbers:
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- Total Reach: Over 2 months of display, the campaign generated more than 2,500,000 visual contacts (OTS). The rear-window format ensured excellent visibility for both pedestrians and drivers in traffic.
- Quality of Contact: The average viewing time in Odesa’s traffic (at traffic lights and jams) was up to 40 seconds, allowing the target audience to read and save the contact phone number completely.
- Effectiveness: The high placement density (35 vehicles on major city routes) guaranteed repeated contacts with potential students, maximizing the institutions’ visibility during a critical enrollment period.
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